YouTube India Focuses on Connected TV, Unveils Strategy at APOS

YouTube India is positioning Connected TV as a new prime-time screen, having reached over 75 million adults, and has unveiled a three-lever strategy for its media and entertainment partners at the APOS conference.

17 Jun, 13:10 — 17 Jun, 13:10

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varietyMostly Factual63d ago

YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni, country managing director of YouTube India, made the remarks at the APOS conference in […]

By Naman Ramachandran

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YouTube India Focuses on Connected TV, Unveils Strategy at APOS

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YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

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