Starbucks Korea CEO Sacked Over Controversial 'Tank Day' Promotion
Starbucks Korea has sacked its CEO following widespread backlash and calls for a boycott over a controversial 'Tank Day' marketing campaign. The promotion led to a significant marketing fiasco for the company.
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Calls for boycott spread after Starbucks Korea ‘Tank Day’ campaign
Criticism over Starbucks Korea’s "Tank Day" marketing campaign is escalating into a boycott movement, with social media users posting photos and videos of themselves damaging Starbucks products or demanding refunds. Social media posts showing people destroying Starbucks Korea mugs and tumblers have been spreading online, with some users tagging friends and urging them to join the boycott. Some users shared tips on how to receive refunds for prepaid Starbucks Korea cards, explaining the company’s
By The Korea Herald
Read full article →Starbucks Korea sacks CEO over controversial ‘Tank Day’ promotion
Starbucks Korea's chief executive has been sacked over a campaign perceived as referring to a bloody historical incident.
By Abubakar Ibrahim
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