Insurance Company Gamifies Healthy Habits for Policyholders

A life insurance company is implementing a new strategy to encourage healthy habits among its policyholders by turning wellness into a game. This initiative aims to incentivize healthier lifestyles through gamification.

25 May, 09:00 — 25 May, 09:00

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NPRHigh34d ago

Spin to win: How this life insurance company turns healthy habits into a game

You've heard of lower car insurance rates for good drivers. Now, one life insurance company wants to incentivize longevity with lower rates and extra bonuses for people who adopt healthy habits.

By Allison Aubrey

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Insurance Company Gamifies Healthy Habits for Policyholders

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Spin to win: How this life insurance company turns healthy habits into a game

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