Hulken was once a sign of success for entrepreneurs. Now, it's coming for travelers — just don't call it a suitcase.

Hulken has become a quasi status symbol for entrepreneurs. Now, the brand is coming from travelers. Hulken Hulken bags have become a status symbol among Gen Z and entrepreneurs. After the brand expanded into travel, its founder said there are plans for new materials and partnerships. Still, Hulken faces challenges from tariffs and supply disruptions in its growth plans. If you've been out and about in New York City, chances are you've seen a Hulken. The boxy, tote-on-wheels bags have quickl...