A debate is brewing over the risks and rewards of serving ads to AI agents

John Keeble/Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They're also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here's an example of how these...