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Gap Aims for Turnaround Using 'Barbie Formula'

Gap's CEO is attempting to revive the struggling fashion brand by adopting a strategy inspired by the 'Barbie formula' to regain its market appeal.

11 Mar, 17:18 — 11 Mar, 17:18
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economistHigh156d ago

How Gap is trying to get its cool back

Its boss is using the Barbie formula to turn around the ailing fashion label

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