Perplexity AI Chief Communications Officer’s 'message' for Google: Web search is 'primitive’

Perplexity AI is challenging the status quo in online search, arguing that current technology is primitive and ripe for AI-driven innovation. The company believes the real breakthrough lies in enhancing the 'read' function of the web, moving beyond simple link retrieval to deliver direct, objective-based answers. This approach targets 'curious decision-makers' rather than relying on traditional ad models.

By TOI TECH DESK