TV’s Next Upfront Really Isn’t About TV: Where Will Ad Dollars Go?

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars tied to commercials. As for TV, not so much. With Madison Avenue increasingly focused on consumers who watch their favorite dramas, comedies, sports matches, movies and reality programs via streaming services, traditional TV ads are […]

By Brian Steinberg