APR’s Medicube enters India via Nykaa partnership

APR said Monday that its flagship beauty brand Medicube has entered Nykaa, India’s largest beauty platform, marking a strategic partnership aimed at expanding its presence in the local market. Nykaa operates more than 260 offline stores across India and generates about 90 percent of its revenue online through an omnichannel strategy. Having steadily expanded its K-beauty category over the past decade, Nykaa plans to further strengthen its skin care portfolio through the collaboration with Medicu

By The Korea Herald