Electronic Arts Launches New In-Game Advertising Platform
Electronic Arts (EA) has launched EA Advertising, a new platform designed to allow brands to advertise directly within gameplay. This initiative aims to create new revenue streams by integrating advertisements into their sports titles and other games.
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Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay'
Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content.
Read full article →Electronic Arts Makes Push for Ad Dollars Tied to Sports
Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […]
By Brian Steinberg
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