Rivian Bets on R2 EV to Become Mainstream Brand Like Tesla

Rivian is placing its hopes on the upcoming R2 SUV to transform the company from a niche manufacturer of luxury electric vehicles into a mainstream brand, aiming for widespread recognition similar to Tesla.

9 Jun, 13:00 — 9 Jun, 13:00

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cnbcMostly Factual66d ago

Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.

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PERSPECTA

PERSPECTA

Rivian Bets on R2 EV to Become Mainstream Brand Like Tesla

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Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

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