I built an AI C-suite to help me run my small business. As a creative, I was hesitant to use AI, but it's helpful for certain things.

Sara Russell uses AI to help her run her marketing, sales, finance, and product development departments. Rose Gaffney/Loving Local NYC Sara Russell took her bath-and-body business full-time after being laid off in 2023. She was hesitant to use AI until she started using Claude to help run her business. She said AI's negative impacts could reach a tipping point that would make her stop using it. This as-told-to essay is based on a conversation with Sara Russell, a 37-year-old small business ...