Microdramas and Streaming Reshape Viewer Habits in Southeast Asia
New research indicates that the rise of streaming and microdramas is significantly altering viewer habits in Southeast Asia, leading to the disappearance of traditional primetime viewing. This shift highlights how second screens and short-form content are capturing audience attention.
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Microdrama Is Streaming’s New Top-of-Funnel in Southeast Asia, Research Finds
Streaming platforms racing to acquire microdrama content are not simply chasing a trending format – they are buying a direct line into the fast-attention layer where Southeast Asian audiences spend the overwhelming majority of their digital leisure time, according to new research presented at the APOS conference in Bali by Dhivya T, head of insights […]
By Naman Ramachandran
Read full article →Streaming and Microdramas Scramble Viewer Habits in Southeast Asia: “There Is No Primetime Anymore”
New data presented at APOS, Asia's top media conference, showed that premium video holds just 8 percent of viewers' screen time, while microdramas are a powerful new means to turn fleeting attention into paying audiences.
By Patrick Brzeski
Read full article →How Streaming & Second Screens Are Rewiring Southeast Asia’s Attention Span: “There’s No Primetime Anymore” – APOS
Southeast Asia’s premium VOD users spend only 8% of their digital life actually watching premium content, while the rest of their time is spent on social, messaging, gaming and short video,” said Media Partners Asia’s Head of Insights Dhivya T. in a presentation at APOS today. When the TV screen is added to their mobile […]
By Liz Shackleton
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