AI-powered ad spend is set to soar 63% this year as brands ditch manual controls

AI-powered ad platforms, like Advantage+ from Mark Zuckerberg's Meta, are fueling a spending surge in the online ad market. JOSH EDELSON/AFP via Getty Images AI-powered ads are becoming a significant driver of US advertising growth. Madison and Wall estimated that AI-powered ad revenue will grow 63% this year. A version of this post appears in the CMO Insider newsletter. Sign up here. AI-powered ad tools are rapidly gaining market share. Meta CEO Mark Zuckerberg memorably declared last year...