Zara's owner launches Lefties, its low-cost brand, to conquer Europe

As Zara moves upmarket, the Spanish giant Inditex does not want to cede the low-price segment to Primark and Shein. The first Lefties store in France opens in the Paris suburbs on May 21.

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le-figaroFrench95d ago

Le propriétaire de Zara lance Lefties, sa marque low cost, à l’assaut de l’Europe

Zara montant en gamme, le géant espagnol Inditex ne veut pas abandonner à Primark et Shein le segment des prix bas. Un premier magasin Lefties en France ouvre en banlieue parisienne, le 21 mai.

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Zara's owner launches Lefties, its low-cost brand, to conquer Europe

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Le propriétaire de Zara lance Lefties, sa marque low cost, à l’assaut de l’Europe

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