[Graphic News] Hotel Shilla CEO Lee Boo-jin named Korea’s top female CEO

The Asia Brand Research Institute, a big data evaluation agency, announced that Hotel Shilla CEO Lee Boo-jin has been named the top female CEO on its K-Brand Index. The index measures brand influence by combining multiple indicators, including media exposure, social media activity, public sentiment, community engagement and artificial intelligence-based metrics. The assessment analyzed roughly 52.43 million online data points collected in December 2025, focusing on the top 30 female CEOs in Kore

By The Korea Herald