Women’s football clubs must go beyond ‘family friendly’ – ‘Figuring out our identity is crucial’

“One cliche I hear more than any is: ‘Why don’t you go to schools, or do kids for a quid?’ “But that undermines the product — which is elite competition.” Aston Villa’s managing director Maggie Murphy is talking to The Athletic about the responses she gets when she discusses her job of trying to attract more fans. Historically, the core selling points of women’s football have been the game’s commitment to inclusivity, its greater accessibility and intimacy with players, its lower ticket prices a