Why managing a brand's reputation is more complex than ever in the age of AI

Business Insider's Lara O'Reilly takes a pulse check of roundtable attendees. Victoria Baud for BI AI is shaping brand reputations in new ways — and that requires new approaches from brand leaders. Business Insider gathered a group of executives to discuss "The New Rules of Reputation" at Cannes Lions. They shared specific tips for navigating this evolving landscape. It's no secret that many unofficial channels — like Reddit threads or customers posting on TikTok — shape a brand's reputatio...