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How a lonely monkey made IKEA's plush toy famous
The story of the lonely monkey Punch and his IKEA plush toy went viral. IKEA used this for a successful global marketing campaign, selling out the toy worldwide.
25 Feb, 08:32 — 25 Feb, 08:42
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2 sourcesNo spread2 regions
ℹOnly 2 sources cover this story
Coverage Timeline
First report: index-hr · 25 Feb, 08:32|Full coverage: All 2 sources within 10m|Window: 10m
Read at source (2 outlets)
der-standard5d ago
Warum das traurige Afferl Punch Ikea happy macht
Das von seiner Mutter verstoßene Makakenbaby fand im Orang-Utan-Kuscheltier "Djungelskog" einen Mama-Ersatz
Read full article →index-hr5d ago
Kako je usamljeni majmun proslavio IKEA-inu plišanu igračku
PRIČA o usamljenom majmunu Punchu i njegovoj IKEA plišanoj igrački postala je viralna. IKEA je to iskoristila za uspješnu globalnu marketinšku kampanju, rasprodavši igračku diljem svijeta.
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