YouTube Sees Growing Share of Older Viewers

YouTube is observing a growing share of older consumers eager to watch its videos, indicating that its younger audience is aging with the platform, according to executive Brian Albert.

13 May, 12:00 — 13 May, 12:00

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varietyMostly Factual14d ago

YouTube Sees Growing Share of Consumers Eager to Watch Its Videos

YouTube has long been known as a place popular among younger viewers, but what happens when those people get older? For Brian Albert, the executive who represents the Google video-sharing service in its negotiations with Madison Avenue, the answer is simple: They keep watching YouTube. “The older millennials will turn 45 this year, and they […]

By Brian Steinberg

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YouTube Sees Growing Share of Older Viewers

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YouTube Sees Growing Share of Consumers Eager to Watch Its Videos

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