Daughter saves father's 34-year-old shoe store with social media, draws long queues in London

A father's shoe shop faced closure due to rising rents and changing demographics. His daughter, Zineb, used TikTok to showcase vintage shoe styles to a new generation. This social media strategy attracted younger customers, revitalizing the family business significantly. The shop, once near closing, now sees long queues of eager buyers. Zineb's efforts have established an online presence and secured the business's future.

By TOI LIFESTYLE DESK