‘Demon Slayer’ Producer Aniplex Unveils Global Strategy Under New Chief Nishimoto Shu: ‘It Is Important to Preserve the Essence of Japanese Creativity’ (EXCLUSIVE)

Anime is no longer a niche import. It is pop culture’s new center of gravity – and nobody is moving faster to press that advantage than the studio behind “Demon Slayer.” Nishimoto Shu, appointed president of Aniplex earlier this year, has outlined a plan to deepen the Sony Music Entertainment Japan subsidiary’s foothold in international […]

By Naman Ramachandran