Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)

Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney appears to more willing to negotiate, according […]

By Brian Steinberg