Madison Wells Balances Art, Commerce and Audience Demands as Gigi Pritzker’s Banner Backs Movies, TV Shows, Live Events and More

On today’s episode of Variety‘s “Strictly Business” podcast, Madison Wells Media chief Gigi Pritzker and newly appointed president and chief content officer Dan Steinman discuss how the well-positioned indie navigates the ups and downs of a transforming marketplace. “We have to be smarter,” Pritzker says. “Even inexpensive movies are expensive,” says Steinman. Pritzker explains why […]

By Cynthia Littleton