Steve Jobs' 1997 Return to Apple and Marketing Philosophy

Upon his return to Apple in 1997, Steve Jobs drew inspiration from Nike's marketing approach, emphasizing that Apple's brand revitalization should focus on values and identity rather than just product specifications.

22 Feb, 12:26 — 22 Feb, 12:26

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Times of IndiaMostly Factual109d ago

When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...

Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company is about, not just product specifications.

By TOI TECH DESK

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Steve Jobs' 1997 Return to Apple and Marketing Philosophy

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When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...

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