Steve Jobs' 1997 Return to Apple and Marketing Philosophy

Upon his return to Apple in 1997, Steve Jobs drew inspiration from Nike's marketing approach, emphasizing that Apple's brand revitalization should focus on values and identity rather than just product specifications.

22 Feb, 12:26 — 22 Feb, 12:26

Post Share

ℹOnly 1 source covers this story

Read at source (1 outlet)

Times of India3h ago

When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...

Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized that marketing should focus on values and what a company is about, not just product specifications.

By TOI TECH DESK

Read full article →

PERSPECTA

PERSPECTA

Steve Jobs' 1997 Return to Apple and Marketing Philosophy

Read at source (1 outlet)

When Steve Jobs told Apple employees during a townhall: Nike sells shoes, and yet ...

Related Stories

Russia Launches Widespread Missile and Drone Attacks Across Ukraine

Investors Shift from AI to 'Heavy Asset' Stocks for Stability

Michael Burry Raises Alarm on Palantir and CEO's Private Jet Expenses

TDC Launches Pensioners’ Network in Ghana

PERSPECTA