How a buzzy luggage brand turned TikTok hate comments into a product road map

BÉIS founder and actor Shay Mitchell is taking a surgical approach to relaunching the luggage company's most popular products. BÉIS A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. CMOs often treat hate comments on TikTok as a corporate reputation problem. BÉIS, the buzzy luggage brand founded by actor Shay Mitchell, is incorporating them into its product road map. This week, BÉIS (pronounced "base") is rolling out maj...