Roku Subscription Streamer Howdy Introduces Stand-Alone Mobile App

Roku’s low-priced, commercial-free movie streaming service Howdy has rolled out a stand-alone mobile app. The subscription streamer, which launched last summer, is a somewhat counter-intuitive move for the ad-revenue-focused Roku. The premise of the service, which offers library film titles without ad breaks, is that viewers can be enticed to include it in their consideration […]

By Dade Hayes