What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?

In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music. Due to the millions of people begging me to stop, I have made the incredibly difficult decision to […]

By Steven J. Horowitz