Parents Are Paying Thousands For Sorority Rush Coaches

Parents Are Paying Thousands For Sorority Rush Coaches SAAS is starting to mean sororities as a service. Parents are spending thousands of dollars on consultants to help their daughters navigate sorority recruitment at major Southern universities, turning rush into a process with its own coaches, preparation packages and, in some cases, five-figure services, according to Bloomberg. The consultants advise prospective new members, or PNMs, on what to wear, how to introduce themsel...

By Tyler Durden