Backstreet Boys Trademark Voices to Combat AI Deepfakes

The Backstreet Boys have joined other music stars like Taylor Swift in trademarking their voices to fight AI-powered voice cloning. The '90s icons are utilizing federal trademark law as a primary option against deepfake technology.

26 Jun, 16:10 — 26 Jun, 16:10

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billboardMostly Factual46d ago

Backstreet Boys Trademark Their Voices, Joining Taylor Swift and Others Battling AI Deepfakes

The '90s icons are the latest music stars to turn to federal trademark law for lack of better options to fight AI-powered voice cloning.

By Bill Donahue

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Backstreet Boys Trademark Voices to Combat AI Deepfakes

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Backstreet Boys Trademark Their Voices, Joining Taylor Swift and Others Battling AI Deepfakes

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