"Misogynist, homophobic and racist": Clavicular's runway debut sparks fresh debate over fashion's obsession with controversy

424's decision to have influencer Clavicular open its SS27 Paris Fashion Week show sparked widespread criticism from fashion commentators and social media users. Many argued the controversial casting overshadowed the collection itself and reflected fashion's growing reliance on viral moments. The backlash has fueled a broader debate over whether brands benefit from courting controversy or risk damaging their creative credibility by prioritising attention over design.

By Barsha Dutta