BuzzFeed and GoPro Struggle as Nostalgia Fails to Drive Revenue

A business analysis suggests that companies like BuzzFeed and GoPro are finding that relying on nostalgia is not sufficient to generate meaningful financial returns.

13 May, 04:00 — 13 May, 04:00

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FTVery High74d ago

BuzzFeed and GoPro learn nostalgia doesn’t pay the bills

The goodwill of middle-aged consumers won’t be enough to generate a meaningful return

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BuzzFeed and GoPro Struggle as Nostalgia Fails to Drive Revenue

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BuzzFeed and GoPro learn nostalgia doesn’t pay the bills

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