Samsung, LG step up AI, platforms as Sony-TCL intensifies premium TV rivalry

Samsung Electronics and LG Electronics are leaning on artificial intelligence and platform strategies as a Sony-TCL alliance is set to intensify competition in the premium TV segment amid slowing global demand. According to industry sources on Monday, Japan’s Sony and China’s TCL plan to launch a joint venture, Bravia, three months after signing a memorandum of understanding in January, with operations expected to begin in April 2027. Under the deal, TCL will handle production and supply chains,

By The Korea Herald