Fox-Roku Deal Expected to Empower NFL in TV Negotiations
Analysts believe the recent deal between Fox and Roku will embolden the NFL to negotiate new and potentially more lucrative TV deals later this year.
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Analysts: Fox-Roku deal will ’embolden’ NFL to negotiate new TV deals this year
It’s fair to say the NFL’s ongoing effort to negotiate new broadcast deals several years before its post-2029 opt-out has not gone according to plan. The league has faced hurdles in the form of federal scrutiny of its antitrust exemption, which more or less facilitates the model by which broadcast rights are sold to media…
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