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Tesco Launches Lower-Carbon Beef Range in UK Market Test
Tesco has launched a new beef range with a carbon footprint up to 23% lower, testing consumer willingness to pay more for environmentally friendly products. This initiative aims to reduce the carbon impact of beef production.
25 May, 06:00 — 25 May, 12:38
The Story
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Source Diversity
Moderate (27/100)2 sources— more sources would strengthen this score15/33
Spectrum spread— 2/5 buckets covered8/33
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Left (1)
rte-news
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irish-independent
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Geographic diversity— 1 region4/34
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Sources
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irish-independent35d ago
Will shoppers pay more for lower-carbon beef? Tesco tests the market
Exclusive range offers beef products with a carbon footprint verified to be up to 23pc lower than standard Irish market equivalents
By Ciaran Moran
Read full article →rte-newsMostly Factual35d ago
New beef range with 23% lower carbon footprint launched
Tesco and Kepak have teamed up to launch what is described as a 'lower-carbon' beef range, which has a carbon footprint that research suggests is up to 23% lower than other equivalent beef products.
Read full article →Coverage Timeline
First report: rte-news · 25 May, 06:00|Full coverage: 2 · 7h|Window: 7h
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