Micron ramps up Korea PR to court investors, talent

Micron Technology is ramping up its public relations in South Korea, targeting investors and engineering talent as it seeks to raise its profile in a market dominated by Samsung Electronics and SK hynix. According to industry sources on Sunday, the US memory chip-maker has begun the process of selecting a local PR agency to strengthen media and external communications — an unusual move for a company without manufacturing operations in the country. The outreach comes as Micron expands its foothol

By The Korea Herald