McDonald's France Introduces New Budget Menus Amid Inflation

McDonald's in France is launching new low-price menus, including the 'McDeal' to replace the 'McSmart' at the same 5-euro price point, and reducing prices on some 'Best-Of' menu versions. This initiative represents an investment of 'several tens of millions of euros' to combat inflation.

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le-figaroFrench103d ago

McDonald’s lance de nouveaux menus à petit prix face à l’inflation

L’enseigne remplace notamment son menu McSmart à 5 euros par le McDeal au même prix, mais présenté comme plus généreux. Elle baisse aussi le prix de certaines versions du menu Best-Of. Un effort de «plusieurs dizaines de millions d’euros».

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McDonald's France Introduces New Budget Menus Amid Inflation

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McDonald’s lance de nouveaux menus à petit prix face à l’inflation

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