Report Suggests BMW Needs 'Radical Reset' Amid Chinese Auto Market Advances

A new report indicates that German automakers, especially BMW, are struggling to compete with Chinese manufacturers in the premium market, necessitating a significant strategic overhaul.

4 Aug, 15:39 — 4 Aug, 15:39

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forbes6d ago

Radical Reset Required By BMW As China Advances – Report

German automakers in general and BMW in particular are stumbling as Chinese manufacturers beat them in their premium market. Radical change is required, a report said.

By Neil Winton, Senior Contributor

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Report Suggests BMW Needs 'Radical Reset' Amid Chinese Auto Market Advances

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Radical Reset Required By BMW As China Advances – Report

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