Rachel Zucco: The Merch Maven Behind Viral Artist Drops

Rachel Zucco, Senior Director of Brand Management at Bravado, specializes in transforming viral moments and unique ideas into highly sought-after merchandise for artists like Morgan Wallen and Post Malone.

30 Jul, 16:02 — 30 Jul, 16:02

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Meet the Merch Maven Behind Behind Morgan Wallen’s ‘God’s Country’ Drop & Post Malone’s ‘Big Ass Ciggy’

At Bravado, senior director of brand management Rachel Zucco helps turn viral moments and out-of-the-box ideas into must-have merch.

By Eric Renner Brown

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Rachel Zucco: The Merch Maven Behind Viral Artist Drops

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Meet the Merch Maven Behind Behind Morgan Wallen’s ‘God’s Country’ Drop & Post Malone’s ‘Big Ass Ciggy’

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