Sophomore slump: why is Netflix losing so many viewers for second seasons?

Hit shows like Beef, The Four Seasons, Avatar: The Last Airbender and A Man on the Inside have suffered giant drops for their follow-up seasons If you haven’t seen the second season of Netflix’s Avatar: The Last Airbender, then at least you can console yourself that you’re not alone. Variety recently noted that, while season one debuted with 21.2m views in the first four days after its launch in 2024, season two has been viewed just 8.7m times. Which isn’t nothing, but it does mean that the s...

By Stuart Heritage