India’s 'looksmaxxing' economy: More science, more spending, fewer taboos

India's beauty market is rapidly expanding, driven by evolving consumer attitudes and increased awareness. Skincare routines now feature advanced ingredients, replacing older methods. Cosmetic procedures are becoming mainstream, with many seeking subtle enhancements. Digital platforms and influencers significantly shape purchasing decisions for beauty products. This shift reflects a move towards personalized wellness and a broader definition of beauty.

By SHIVANGHI PAYAL