Disney Launches 'Infinity Vision' to Rival IMAX in Giant Screen Cinema
Disney has debuted its new giant screen cinema brand, "Infinity Vision," aiming to compete with IMAX in the market for immersive, large-format movie experiences. This move reflects a broader trend in Hollywood towards supersizing the big screen experience.
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Disney Debuts Giant Screen Brand for Cinemas to Rival Imax - Bloomberg.com
Disney Debuts Giant Screen Brand for Cinemas to Rival Imax Bloomberg.com
Read full article →Screenmaxxing: why Hollywood is supersizing the big screen experience
With Imax more popular than ever, a new way to watch movies – HDR by Barco – has been quietly rolling out but what difference does it really make? At this year’s CinemaCon, an annual gathering where film studios show off their upcoming wares to excite the exhibitors they hope to showcase them, Disney announced a new way to see a movie, sort of: InfinityVision. Despite the cutesy Marvelized name, it’s not a superhero-specific experience; it’s a certification for premium large-format (PLF) audi...
By Jesse Hassenger
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