Kenan Thompson Tests Directing Commercials With Sweet Spots for Mike & Ike Candies

Kenan Thompson has a long history with the fruit-flavored candy pellets known as Mike & Ike. “It’s one of those candies I remember grabbing at the movies or on a road trip, so there was already familiarity with it,” he recalls during a recent email exchange. Now he has a chance to bring new audiences […]

By Brian Steinberg