eBay Japan expands K-beauty program after $21m sales

eBay Japan said Monday it held the “2026 Qoo10 Japan Mega Debut Awards” to mark the first anniversary of its Mega Debut program and unveil future strategies. The company launched the Mega Debut initiative in April 2025 to discover and support emerging beauty brands, following its announcement at the “2025 Qoo10 Japan K-Beauty Mega Conference” in Seoul to foster 200 indie K-beauty brands. Through the program, new brands have been introduced to Japanese consumers on a weekly basis, with comprehens

By The Korea Herald