Mahesh Babu’s ‘Athadu,’ Vidhu Vinod Chopra Titles and Hollywood Classics ‘My Fair Lady,’ ‘West Side Story’ Lead Prasad Corp’s Bid to Turn India Into a Global Restoration Hub (EXCLUSIVE)

India holds one of the world’s largest film archives. Abhishek Prasad believes it is also one of the industry’s most underexploited commercial goldmines. The director and CTO of Prasad Corp is not the only one making that argument. The NFDC-National Film Archive of India has been digitizing titles under the government-backed National Film Heritage Mission, […]

By Naman Ramachandran