Disney and Kraft Heinz Announce Multiyear Strategic Alliance
Disney and Kraft Heinz have signed a multiyear strategic alliance that will see Kraft Heinz products served across Disney properties, including parks, movies, TV, and cruises. The deal aims to integrate the brands across various media and experiences.
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Kraft Heinz signs multiyear Disney deal for parks and branding
Read full article →Disney and Kraft Heinz sign multiyear strategic alliance for parks, movies, TV and cruises
Disney and Kraft Heinz have signed a multiyear strategic alliance to bring food brands into Disney parks, cruises, movies, TV shows and fan experiences.
Read full article →Disney and Kraft Heinz Ink-Wide Ranging Brand Deal Across Media and Experiences
The "strategic alliance" between the two companies will span movies, TV, streaming, theme parks and cruises, connecting the brands of the food and beverage giant and entertainment company.
By Alex Weprin
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