How Amazon weaned Alexa off Anthropic's pricey models to slash AI costs

An Alexa+ signage during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Bloomberg/Getty Images Amazon's Alexa+ looks for ways to reduce its use of Anthropic's Claude models to lower AI costs. Amazon is also trying to use GPUs more efficiently to make Alexa+ cheaper to run. Internal forecasts projected Alexa+'s AWS cloud costs would nearly triple this year. Amazon has redesigned Alexa to rely less on Anthropic models, part of a sweeping effort to lower the cost of running i...