Buc-ee's sues rival Mickey's over logo similarity

Gas station chain Buc-ee's has filed a lawsuit against Ohio-based Mickey's, alleging that changes to Mickey's moose logo too closely resemble Buc-ee's beaver mascot, causing customer confusion and impacting its brand.

3 Mar, 18:31 — 3 Mar, 18:31

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The Independent3h ago

Buc-ee’s sues rival chain saying its moose logo looks too much like its beaver mascot

In a lawsuit obtained by The Independent, Buc-ee’s says that changes made by Ohio-based gas station Mickey’s are causing customer confusion and having an impact on its ‘iconic brand’

By Mike Bedigan

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Buc-ee's sues rival Mickey's over logo similarity

Read at source (1 outlet)

Buc-ee’s sues rival chain saying its moose logo looks too much like its beaver mascot

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