'100% pure'? Stop misleading products' sale, FSSAI tells Dabur

Dabur India has been instructed by the FSSAI to halt the sale of items claiming to be '100% pure.' This decision stems from a violation of food regulations deemed misleading to consumers. The FSSAI identified unauthorized organic claims on various products. Despite Dabur's assertion that its labels meet regulatory standards, the company will eliminate '100%' references from its marketing efforts.

By ANUJA JAISWAL