Lululemon Apologizes for Japanese Drum Performance at China Event
Lululemon has issued an apology in China after a yoga event at the Great Wall featured a performance with Japanese Taiko drums. The use of Japanese cultural elements sparked controversy among some Chinese attendees.
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Lululemon apologises after Japanese drum controversy at Great Wall yoga event
Canadian athleisure company says it ‘should have been more cautious and thorough’
Read full article →Lululemon apologises amid Japanese drum row at Great Wall yoga event
Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar. The Canadian-headquartered company, known for its upmarket yoga leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beiji...
By Joanna Partridge
Read full article →Lululemon apologises for featuring Japanese Taiko drum during promotional event in China
The event, held at the Great Wall in May, was meant to pay tribute to Chinese culture - but has been harshly criticised for “stirring up historical memories” at a site with “massive symbolic meaning”.
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